Firuzé Hariri, CEO and Founder of Firuzé Inc dba Beluva opened her first retail store when she was a freshman studying fashion design/merchandising at San Francisco State University.

Her flagship store, situated on San Francisco’s prestigious Union Street, has stood the test of time-offering customers contemporary fashion with a unique European flare.

In 1996 Firuzé made the decision to venture into designing her own line of clothing when she launched her Beluva collection. Today, Beluva shirts and blouses can be found flying off the racks of the finest upscale shops across the US.
National showrooms and sales representatives are available in New York, Chicago, Atlanta, Florida, California, and Dallas.
Her second retail store opened in 2003 in the heart of Downtown Sausalito overlooking the beautiful Golden Gate Bridge.

For decades, Firuze’s stores have catered to San Francisco’s fashion elite. Now you can browse her website and purchase her unique and timeless pieces from any corner of the world. Whether you’re in Bangkok or Baltimore, invest in Firuzé’s fabulous pieces and walk out the door confident in your universally chic outfit.