About Us
About Firuzé
Firuzé Hariri, the Founder of Firuze Designs, opened her first retail
store when she was a freshman studying fashion design &
merchandising at San Francisco State University.
Firuzé quickly became known for her ability to offer customers
contemporary fashion with a unique European flare.
Our Designs
In 1996, Firuzé made the decision to venture into designing her own line of clothing when she launched her Beluva by Firuze collection. Today, Beluva shirts and blouses can be found at the finest upscale shops across the United States and Canada. National sales representatives are available in New York and California. Our headquarter is in the heart of Downtown Sausalito overlooking the beautiful Golden Gate Bridge.
Fashion Found Worldwide
For decades, Firuzé’s stores have catered to San Francisco’s fashion elite. Now you can browse her website at FiruzeDesigns.com to purchase her unique and timeless pieces from any corner of the world. Whether you’re in Bangkok or Baltimore, invest in Firuzé’s fabulous pieces and walk out the door confident in your universally chic outfit.